The ‘shadow value of personal data’: What value does something apparently “free” have for the consumer?

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Various events are being held this week to celebrate World Consumer Rights Day, a day in which civil society and regulators defend the rights of citizens-consumers. This year, the date takes on a special relevance. This is because it is being held in the midst of major discussions within the European institutions that are designing one of the most important regulatory frameworks for the coming years, that is, the ‘Digital Acts’ regulatory package: DSA, DMA, and DGA.

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World Consumer Rights Day: Do big tech companies respect yours?

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March 15 marks World Consumer Rights Day, a commemoration established by the United Nations in 1983. The choice of March 15 comes from a speech delivered on that day in 1962 by John Fitzgerald Kennedy. Speaking at the United States Congress, the then U.S. president defined the consumer as an essential element in the production process, recognising their political relevance and urging institutions to protect their rights.

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