It is the decisive moment of the year for businesses with the arrival of ‘Black Friday’ and the Christmas celebrations. But here, too, 2020 is different: for many European businesses, whether they close the year better or worse over the coming weeks isn’t what’s at stake. What’s at stake, frankly, is their survival. If they do not perform well, they will shutter the windows forever, impoverishing the social and economic fabric of European cities.
Read more#saveyourzone: we call on European mayors to defend local business against e-commerce giants
